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Pragmatic Marketing A framework for practical marketing focuses on delivering products that customers want and understanding their needs. It involves conducting interviews with potential customers, designing an initial prototype of the product and testing it with them to ensure it meets their needs. The process continues throughout the product's life cycle. One approach flings a little with relativism. talking to suggests that truth isn't as crucial as it was traditionally thought to be. Another is more cautious about relativism, and focuses on the speech-act and justification concepts. Track and trace Track and trace is an essential supply chain management tool for managing supply chains. It allows businesses to always know where their goods are. This visibility aids companies in improving logistics workflows, cut down on time and cut costs. Additionally it aids in improving quality and efficiency. It also helps reduce manual inventory counts and checks. It also helps avoid production interruptions due insufficient or low-quality raw materials and appliances. During the pandemic, many companies realized that they did not have visibility from the beginning to the end of their supply chain. This has resulted in a rise in demand for smart track and trace technology that can provide more precise, reliable data on the performance of a supply chain. These new kinds of technology could make supply chains more resilient to disruptions in the future and safeguard the health of consumers. Serialisation is an option that can be added to your CMMS to enhance the ability to track and trace your business. This will ensure that each item has a unique identifier that can be recorded and tracked in real-time. This can also help you comply with stringent regulations, such as ones related to food safety. Using a digital platform like MaintainX, which is integrated into your CMMS software, allows you to analyze and access the data using a simple interface. It is easy to get confused by the phrase “track and trace” because it sounds similar to “follow the trail”. However, it is a completely different method that records the route that a shipment or asset. All parties in the supply chain have access to this information, including customers. This gives customers greater confidence in their deliveries and allows them to verify whether the item was damaged or lost during transport. The majority of parcels that are shipped nowadays are digitally scanned every step of the shipping process. This information is then available online, and customers can see the status of their shipment at anytime. Both the shipping companies and customers will enjoy an improved experience when shipping. This enables them to provide the service at a lower cost. Counterfeit detection Counterfeiting and the use of grey markets cost businesses trillions of dollars every year1. It harms the reputation of brands and undermines trust among consumers, and in the case of medicines and food is danger to public health. In-real-time, traceability of items is essential to counter this menace. However, due to cost, digital authentication has typically been reserved for high-value items. Pragmatic's world-leading visual detection technology powers a suite of counterfeit prevention tools that work together to safeguard your business. It is based on our patent-pending Visual-AI stack and offers the ability to be flexible and scalable in detecting counterfeits for your marketplaces and platforms. Our solution is fast, accurate, and easy to use. It detects and identifies all types of fake documents, from banknote “paper” to digital images. The system analyzes several aspects like watermarks and microprinting to verify that your products are genuine. You can guarantee your customers' safety as well as ensure that your products are in compliance with the required standards. This helps you to boost your profits and increase customer confidence. The system can be utilized anyplace.